{"id":1334967,"date":"2024-06-21T16:45:00","date_gmt":"2024-06-21T15:45:00","guid":{"rendered":"https:\/\/www.agriland.ie\/?p=1334967"},"modified":"2024-06-21T16:31:19","modified_gmt":"2024-06-21T15:31:19","slug":"retailers-urged-to-restore-the-price-of-fresh-milk-on-shelves-by-10c-l","status":"publish","type":"post","link":"https:\/\/lightsail.agriland.ie\/farming-news\/retailers-urged-to-restore-the-price-of-fresh-milk-on-shelves-by-10c-l\/","title":{"rendered":"Retailers urged to ‘restore’ the price of fresh milk on shelves by 10c\/L"},"content":{"rendered":"\n
Retailers have been “engaged in unjustified price cutting” of fresh milk on their shelves and should restore the price by 10 cent per litre.<\/p>\n\n\n\n
That is according to the Irish Farmers’ Association, liquid milk chair, Keith O\u2019Boyle, who today (Friday, June 21) called on retailers to reverse the price cuts they introduced last year.<\/p>\n\n\n\n
O’Boyle said that prices were reduced by some retailers by five cent in late April 2023 and a further five cent per litre last June.<\/p>\n\n\n\n
\n
“This combined 10c\/L must be restored immediately and passed back through the supply chain, directly to the farmers who produce liquid milk. <\/p>\n<\/blockquote>\n\n\n\n
“It\u2019s absolutely necessary to secure the supply of fresh Irish milk into the future,” he said.<\/p>\n\n\n\n
According to O’Boyle if the retail sector is really serious about “sustainability” then it should also acknowledge that farmers “need to have their costs of production fully accounted for by the food supply chain”.<\/p>\n\n\n\n
Fresh milk<\/h2>\n\n\n\n
The IFA liquid milk chair also warned that poor weather conditions throughout 2024, combined with high production costs “have exposed the vulnerability of the fresh milk sector” which he believes is now at a critical juncture. <\/p>\n\n\n\n
\n
“If we don\u2019t get an increase, the supply of liquid milk will continue to contract.<\/p>\n<\/blockquote>\n\n\n\n
\u201cWe cannot let this trend continue to a point when the supply of fresh milk is jeopardised in Ireland. Our sector will simply disappear,” he said.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n